LOTTO WILL YOU BE NEXT?
Active player participation had been steadily eroding for years, with falling player frequency and ticket sales threatening both commercial growth and the long-term funding engine for UK Good Causes.
People love the daydream of winning, but routine fatigue, low perceived odds & unlikable past winners caused lapsed players to walk past the ticket counter without buying.
More people win than you think. 7 ordinary people become millionaires every single week, tipping the odds back into the ream of belief.
The National Lottery acts as the UK’s ultimate engine of good – for individuals, retailers and community Good Causes.
Recapturing the joy & belief of winning big, rather than the selfish spoils of winners.
YouGov Buzz Score
Consideration as closest competitor
Draw Game Participation