REF: MV-016 · DOMESTOS · OGILVY - NICHE
CLEANER TOILETS BRIGHTER FUTURE
PROJECT STRATEGY
THE PROBLEM
Hygiene is treated as a utilitarian commodity easily cut when budgets tighten.
THE TENSION
Toilet cleaning is dismissed as an invisible, low-value chore until illness steals critical days away from classrooms and paychecks.
THE INSIGHT
Illness doesn't just threaten health; it robs potential.
BRAND ROLE
South Africa’s ultimate defender - killing all known germs.
CLEANER TOILETS BRIGHTER FUTURE
From building sanitary habits and restoring school infrastructure to building bright futures for South African children.
THE WORK
CAMPAIGN GALLERY
PLAY VIDEO
THE RESULTS
12+
National Publications & News Stations
11k
Students with Safe Sanitation
70%
Decrease in School Absentees