MICK'S SPAZA SHOP

I'm Mick Valentine. I bridge the gap between commercial ambition and brand growth by torturing ideas to life.

Currently based in London, I'm a Strategy & Planning Director at VCCP London, where I run global strategy across the MABI portfolio: White Claw, Mas+ by Messi, Mike's Hard Lemonade and Cayman Jack; and Just Eat Takeaway for UK & Europe.

I've applied my skill in multiple markets and many different categories. I've rolled up my sleeves and actively written, designed and built the work to get it done. But wherever the challenge, wherever I am, my thinking travels and the goal is the same: make brands people notice, choose and value.